We will enable people to discover and experience wellness, new sports, activities and events through the wonder and opportunity of our four key landscapes and natural environments: Water, Mountain, Desert and Urban.
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Musaab Al Muhaidib
Chairman & Co-Founder
A seasoned strategist, with a commitment to transformation, education and discovering entrepreneurs of the future; Musaab not only takes the helm of Ebda to keep the business on course he also assumes custodian of the brand and its partnerships to ensure Ebda continues to thrive.
Ebda offers Musaab the opportunity to consolidate his accomplishments as a leader, a communicator, a negotiator, and the landscape to support the Kingdoms’ commitment to providing lifestyle, wellness, and leisure opportunities for all.
Mohiuddin Saleh Kamel
Co-Founder
Mohi brings his entertainment, management, real estate, sports, tourism and hospitality expertise to Ebda, facilitating its future, positioning, and promoting the brand, defining priorities and leading by both experience and example.
With such diverse and dynamic opportunities constantly emerging from the Kingdom, Mohi navigates the business, aligns strategy with the Public Sectors’ own priorities for growth and is a vital enabler of Ebda’s ambitious future vision.
Sinan Al Saady
Co-Founder
Sinan is Ebda’s tactician, a traveler, an explorer and an entrepreneur that is supported by a network that spans the breadth of Ebda’s interests. With over two decades supporting Saudi’s sports industry, he is committed to creating a new standard and benchmark of excellence in the Kingdom.
He is geared to growth, with a critical eye on finance, he draws from his experience in real estate, asset management and master planning to define where Ebda should play and build strength.
Tal Hisham Nazer
Co-Founder
Tal is as well known for leading one of the regions’ largest and fastest growing publicly listed companies, Bupa Arabia, as he is respected for his entrepreneurship. With wellness and wellbeing at the core of Ebda the company finds itself with an innovative medical brain and a set of experienced hands to shape the potential of this exciting space from Saudi to the world.
Actively involved in youth initiatives and discovering the global leaders of the future, Tal completes the Founding Team, reaffirming Ebdas’ culture of aspiration, transformation and possibility.
Rosanna Chopra
CEO
From the racing tracks of world motor sport to the mountain tops of Saudi Arabia, Rosanna has developed a diverse and trusted network across multiple industries, defined critical strategies, and repeatedly delivered the impossible for over two decades.
All focus is now with Ebda. She is as passionate about unearthing opportunity, discovery and supporting Saudi youth, as she is about sports, sustainability and being CEO of what is set to become the Kingdom’s leading adventure and wellness brand.
Olly Wood
CDO
Olly is Ebda’s creative mind, as strategic and commercial as he is boundlessly imaginative. Founder of award-winning Youth Culture agency, Holla Sonic, his experience spans over two decades in Sport, Music and Entertainment; He has worked around the world alongside global super brands that shape our every day.
Olly understands people, how they think, react and engage so it will be with his detail and inspired creativity that Ebda will help sharpen its edges and cut through the noise.
